Interactive AI-Powered 3D Configurator

L’Atelier Paris offered highly personalized luxury kitchens and appliances, but the configuration process was mostly manual, making it complex and time-consuming for customers. Potential clients had difficulty visualizing the final product, and the sales team spent hours explaining available options. This resulted in a lengthy sales cycle, lower conversion rates, and the risk of losing customers during the decision-making phase. It was therefore crucial to create an interactive solution that simplified kitchen design and supported sales efficiency.

Salsita developed a fully interactive 3D configurator with a conversational UI, allowing customers to visualize, modify, and combine every aspect of a kitchen in real time — from colors and materials to appliances and layout. The AI not only executes commands but also responds to prompts such as “I like French food”, automatically checks design feasibility, and eliminates incompatible options. The configurator is integrated with both the sales process and manufacturing, so selected parameters can be directly ordered. The solution automates previously manual tasks, shortens customer decision-making, and strengthens confidence in the purchase.

End customers (B2C), the L’Atelier Paris sales and business team, kitchen designers, and architects

10

C-level leadership

Full implementation

Internal team

Sales, Marketing, IT, Product & Design Manager

3D models are required. Costs include a setup fee + monthly maintenance subscription; AI usage charged per token volume.

The configurator brought higher brand consistency and enabled users to configure, visualize, and generate quotes independently, without unnecessary sales team involvement. Customers now have a showroom-like experience online, improving user experience and engagement. As a result, the sales team can handle more leads without increasing costs.

“I’ve never experienced the delivery team living up to the sales team’s hype, but in Salsita’s case, they actually exceeded it.” — Ricardo Moraes, CEO of L’Atelier Paris

A design sprint and multidisciplinary team (product management, UX, engineering, digital strategy) enabled precise alignment with the brand, customer journey, and functional requirements at the start of the project. The quality of 3D models, strong collaboration with the client, and a robust rules engine were critical.

The complexity of products required exact configuration and high visual fidelity, placing strong demands on parameters, visualization, and the customer interface. Ensuring brand consistency online and the right UX was key to maintaining premium perception in digital channels. Guaranteeing the absence of AI “hallucinations” was also critical.

Start with a design sprint — an intensive workshop to understand the brand, customer journey, and requirements — which simplifies later phases. Invest in a parametric engine and AI assistant to enable flexible yet technically correct configurations. UX and visuals must reflect the brand — even a digital configurator should match the aesthetics of a physical showroom. Choose a partner with experience in e-commerce, UX design, and robust development to avoid losses from failed implementations.