Virtual Recruitment Center of the Czech Army – Conversational Assistant Adéla

Recruitment into the Army of the Czech Republic was administratively demanding and required multiple in-person visits. Both applicants and recruiters spent significant time on paperwork and answering questions, and there was no unified online pathway “from interest to enlistment.” The goal was to make the process faster, simpler, and closer to the expectations of a generation used to mobile, gamified, and continuous digital experiences.

The website DoArmady.cz serves as the gateway to the Virtual Recruitment Center, featuring a conversational assistant “Adéla,” built on TELMA’s conversational technologies to provide answers 24/7. The system is integrated with internal MoD systems, such as the database of available positions in the Army. Communication modes include both text and voice. Assistant Adéla was given an exclusive voice, cloned from a real person within the Army. She can provide information based on structured data (vacancy database) as well as unstructured data (all articles on the DoArmady.cz website) using mSearch / mDataChat products.

Applicants for service in the Army of the Czech Republic (professional soldiers, active reserves, students)

15

TELMA conversational platform, semantic search mSearch and mDataChat, voice synthesis mVoice.

Head of Innovation / Digital Transformation

Joint implementation with the client

MoD, LOM Praha, MAMA AI, TELMA AI

L1 support (recruitment centers / helpdesk), L2 (IKS/IT MoD), security/compliance

On-prem/resort MoD infrastructure, integration with state identities and registries, SLA support; cybersecurity and availability requirements.

Simplified and accelerated “from interest to enlistment” journey, fewer physical meetings, transparent workflow for recruiters and superiors, improved UX (mobile-first, games, training), stronger informational role of the website.

• 290,000+ unique users in the first 6 months; 8,675 registrations; ~+46% registrations/month vs. pre-launch.
  ARMYmag.cz
• 1,000,000+ visitors in ~18 months (as of March 12, 2025).
  DoArmady
• In 2025, MoD reports +50% growth in registrations; ongoing recruitment goal fulfillment at 113%.
  mo.gov.cz
  Award: AI Awards 2024 – 1st place in the “Public Administration” category for conversational assistant Adéla (https://www.aiawards.cz/#results)

“Revolutionary, groundbreaking solution”; the website grew from an “online recruitment booth” into a large information and recruitment center with a gaming section and training plans. (paraphrase of statements by Col. Iva Bednářová and MoD/Army leadership).
https://ikp.army.cz/aktualita/naborovy-web-za-rok-vyrostl-ve-velke-informacni-centrum
https://www.czdefence.cz/clanek/acr-rektrutace-ministerstvo-obrany-vns

Team collaboration, courage of all stakeholders including the Army to use the latest technologies.

Fine-tuning details in the initial project phase after deployment to production, when Adéla was tested by the general public including journalists, who were highly critical.

Be well-prepared for project launch. In the initial phase, respond quickly to emerging issues.