Gen Digital

Gen Digital Inc. (NASDAQ: GEN) is a global cybersecurity company formed from the 2022 merger of NortonLifeLock and Avast. Headquartered in Tempe, Arizona, and Prague, it serves nearly 500 million users in over 150 countries through brands like Norton, LifeLock, Avast, AVG, and Avira. Gen’s mission is to innovate accessible technology that secures and empowers digital lives, with a vision of “Powering Digital Freedom.” As a Fortune 500 and S&P 500 company, Gen holds a strong market position, driven by growing global demand for consumer-focused cybersecurity solutions.

  • Vendor typesProducts & Devices
  • Client typesB2C
  • Business ImpactsCustomer Experience & Market Growth, Customer Product & Service Innovation, Employee Enablement & Productivity
  • IndustryCybersecurity, Financial Services, Markets & Insurance
  • Application areasFinance & Accounting, IT, Cybersecurity & Data Infrastructure
  • Solutions & Services

    Ready-Made Solutions

    Products & Applications
  • Technical expertises

    Classical AI & Applications

    AI for Cybersecurity & Threat Detection, Customer Intelligence & Personalization, Graph AI, Knowledge Representation & Symbolic Reasoning, Natural Language Processing (NLP), Optimization & Decision Intelligence, Reinforcement Learning, Speech Recognition & Audio Intelligence

    Data & Infrastructure

    Data Collection & Annotation, Data Engineering & Architecture, Data Governance, Quality & Compliance, Data Integration & Pipelines, Data Visualization & Business Intelligence, Deployment Infrastructure & Compute Optimization, Metadata Management & Semantic Layering, Specialized AI Data Platforms & Tools

    Generative AI

    AI Agents & Task Orchestration, GenAI Application Development, GenAI Evaluation, Alignment & Safety, GenAI Tooling & Developer Platforms, Prompt Engineering, Fine-tuning, RAG & Model Adaptation

    Human-Centered AI

    Conversational AI (chatbots, voicebots), Human-AI Interaction & UX Design

    Machine Learning & MLOps

    AI Testing, Evaluation & Validation, Classical ML & Applied Predictive Modeling, Synthetic Data Generation, MLOps, Model Lifecycle & Tooling, Trustworthy & Responsible AI

    Research & Innovation

    Advanced Algorithm & Model Development, Applied AI Innovation & Prototyping

    Robotics & Embedded AI

    Edge AI / Embedded Systems

Threat Defense models, on client and backend. User-facing applications with AI interactivity. Anomaly detection. Scam, phishing and fraud detection. Financial services assisted by AI.

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